“Your brand is a promise to your readers; it is the responsibility of the writer to keep that promise.” Laura Taylor
Anyone who undertakes the tasks of an Independent Author-Publisher quickly realizes that book sales occur when a writer positions him/herself at the head of the pack in a chosen genre when releasing a book, marketing a book, and then subsequently selling ebooks, print books, and/or audiobooks. Success occurs courtesy of discoverability! And discoverability is something that the writer can influence with dynamic cover art (the face of your book) and effective marketing tactics. Throw in good luck and happy accidents of Fate, and you now have a realistic view of the constantly evolving state of publishing.
Even if a writer is Traditionally published, or if an Independent Author enters into a contractual relationship with a Boutique Publisher, 99% of writers find themselves tasked with facilitating their own success from a marketing perspective. It is the rare writer in today’s publishing world who receives marketing support from a publishing entity. There isn’t one correct way to achieve your marketing and publishing goals. Instead, there are as many routes to potential success as there are writers.
Along with co-presenters Dennis Bowen and Claudia Whitsitt, Amazon Best-Selling Romance Author LAURA TAYLOR will help you to determine how best to influence the creation of the appropriate “face” for your book, provide you with a list of critical components in book production that will allow you to assure quality control during the actual production process, and assist you in presenting and protecting your “brand” via quality assurance suggestions. If you aren’t sure how to identify your “brand”, we’ll help you to achieve that, too!
If you are an Independent Author-Publisher ready to assemble a team to successfully publish your books, an author who wishes to contractually define a relationship with a Boutique Publisher, or an author trying to prepare for a successful relationship within the parameters typical of a Traditional New York publishing house contract, those three perspective are well represented by Workshop Leader LAURA TAYLOR and her guest co-presenters, Claudia Whitsitt and Dennis Bowen.
A Question & Answer period will follow the presentation.